1. Identify the main purpose(s) of the web site. The best web sites have a clear purpose. The design, the style, the text, the graphics--all should serve the main goal. UltraWarp has skills to help you sharpen the focus for maximum results. If there is more than one purpose or the information offered is complex, the design must be structured carefully to create a clear and simple presentation for the viewer. For some ideas to stimulate your creativity about how web sites can be used, read more about the purposes of your web site.